Sharing Google Analytics Access is a must as you are working with your team to make the most out of your data. We have shared a simple step-by-step guide below that showcases how to share access to your Universal and Google Analytics 4 Accounts.
Click the “Admin” button in the bottom right corner.
Click “Account User Management.”
Note: You can also do this at the Property and View levels if you don’t want the user to have access to every property or view in the account.
Click the blue + to add a new user to your account, property, or view.
Enter the email of the person you want to share the account with, and select their level of permissions by checking one of the boxes. You can apply them singly, or select multiple options based on your user needs. We have outlined these permissions below so you have a good understanding of what you are providing access to.
Google has a great rundown of these permissions on their website, we would suggest checking these out so you are certain your users will have enough, or not too much access.
A Note on Google Analytics 4
To share access to your Google Analytics 4 Account follow the same steps above. The only difference you will notice is the option to share “view” access is no longer available in GA4 because they removed “views” from the interface. To learn more about Google Analytics 4 and the changes to expect check out our post Google Analytics 4 vs Universal Analytics.