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How to Choose the Best CMS Platform for Your Business?

In the ever-evolving digital landscape, having an effective online presence is crucial for businesses seeking growth and success. Content Management Systems (CMS) play a pivotal role in enabling individuals and organizations to manage and create dynamic websites without extensive technical expertise. When choosing a CMS for your business, it is confusing or overwhelming at times … Continued

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How to Navigate Google Analytics 4 (GA4)

Universal Analytics is dead! Long live Google Analytics 4!  As of July 1st, 2023, Google is no longer supporting Universal Analytics (UA), the former industry standard for website data analytics. Every website should now be running on the new standard, Google Analytics 4 (GA4). In this guide, we’ll walk you through every report in Google … Continued

PPC forecasting

How to Forecast Paid Search Success

As a small business owner looking to expand their marketing efforts online, you may be wondering how effective your marketing dollars will be. Perhaps you work with a digital marketing agency who provided you with paid search projections. How did they arrive at these numbers? Could you replicate them yourself? It is possible to forecast … Continued

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Website Redesigns: How to Tell If You Need One

Has it been ages since your website’s last update? If you’re struggling to recall the last time you double checked your website’s design or user experience features from your customer’s point of view, no time is better to do so than today!  Read on to learn more about how to tell when it’s time for … Continued

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The Evolution of Graphic Design

From the billboards you see on your drive to work to the websites you use, graphic design is a bigger part of our lives than many people realize. It’s been around for so long that it’s difficult to imagine a world without it. The history of graphic design spans over centuries, but let’s take a … Continued

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Which Social Media is Best for Business?

Facebook, Instagram, and Twitter, oh my! With the growing number of social media platforms that exist today, it can be difficult to determine which ones your business should take advantage of. That’s why we’ve put together this handy guide to help you figure out which social media platforms would be most beneficial for your business. … Continued

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Negative Reviews and How to Handle Them

As businesses continue to increase their online presence with social media, Google My Business, Yelp, and Better Business Bureau profiles, dealing with negative reviews has become an important part of the digital marketing process. Having processes in place to help deal with these reviews can relieve the stress that goes along with them, and even … Continued