Universal Analytics is dead! Long live Google Analytics 4! As of July 1st, 2023, Google is no longer supporting Universal Analytics (UA), the former industry standard for website data analytics. Every website should now be running on the new standard, Google Analytics 4 (GA4). In this guide, we’ll walk you through every report in Google … Continued
Google Analytics 4 (GA4) is a powerful tool to gain insights on your website performance. You’ll likely want to share the data with your colleagues as you uncover these insights. Read on to learn how to share GA4 access with your colleagues. If you’re new to Analytics and wondering how to access and navigate your … Continued
A core element of local SEO, Google My Business is an effective way for businesses of all sizes to connect with their customers. If you’re just getting started with local SEO, setting up a Google My Business listing for your company is the perfect place to begin. Read on for some simple instructions on setting … Continued
In October 2020 Google released Google Analytics 4, the long awaited follow up to Universal Analytics. For those of you who are currently tracking their data with Universal Analytics the task of transitioning to Google Analytics 4 can be daunting. As we transitioned our clients to GA4 we picked up on some things that made … Continued
In late 2020 Google released their latest iteration of Analytics, Google Analytics 4. The release was met with some controversy as changes to the interface, verbiage, reporting, and conversions left users wondering if they would still have access to relevant data tracking they had set up in Universal Analytics. In this blog post we will … Continued
These days, two of the most important tools for digital marketers and SEOs are Google Analytics and Google Ads. While each platform is powerful on its own, linking the two can bring an even greater benefit and further maximize your organization’s online presence. Keep reading for a step-by-step guide on linking Google Ads to your … Continued
In a Nutshell: The main things you need to set are: Be sure to enter your entire email address as your username and your password for BOTH incoming and outgoing setup. Incoming/outgoing mail servers are both “server.webhostlancaster.com” if using SSL or “mail.yourdomain.com” if NOT using SSL. if you want to use SSL you MUST use … Continued
We are seeing more and more people fall victim to phishing scam emails, so we wanted to share some red flags to watch out for and review a couple examples. What is Phishing? Phishing is when someone poses as a someone else (such as a trusted website or company) to try to steal your information; such … Continued
There’s little out there that parallels the anxiety of discovering that your site has been compromised. After all, it’s how your customers find you and how the world sees you. Sometimes, it’s where people make payments – and you could be in trouble. If you open up your site and it’s suddenly very different than … Continued