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Negative Reviews and How to Handle Them

As businesses continue to increase their online presence with social media, Google My Business, Yelp, and Better Business Bureau profiles, dealing with negative reviews has become an important part of the digital marketing process. Having processes in place to help deal with these reviews can relieve the stress that goes along with them, and even … Continued

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Marketing: The Crash Course in Finding What You Need

Whether you have been in business for two years or twenty, it’s important to make sure it’s contributing to your goals. In fact, there is a good chance that the longer you have been in the industry, the more outdated your marketing efforts could be. With over a third of users reporting they utilize digital … Continued

Social Scrolled Over Phones

Boosting User Engagement Over Social Media

In an age with endless media existing at our fingertips, there’s no escaping brand messaging. For businesses and organizations “in the know”, one tactic that consistently sets them apart (and is likely to continue to) is an ability to portray a consistent, human voice. Can you identify the last time you personally stopped to read, … Continued

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Meaningful Content: the Key to Being Found

You’ve decided to build a website. The experts have been hired to create a stunning design. Underneath is a powerful content management system that can do almost anything. You’re well on your way to a smashing success story. Hang On – You Still Need Content No matter how good your website looks, or how powerful … Continued

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Business and Social Media

There’s many things to consider when putting your company’s face on the web. Odds are, if you’re thinking about making a website for your company, you’re also thinking about social media. What Is Social Media? Most people have come across a social media site or two at this point. For starters, there’s Facebook, where you can … Continued

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Choosing Domain Names

Choosing the right domain name can be tricky. In terms of traffic, picking the right one is critical. Domains that are difficult to remember or type directly affect how easy it is for users to get to your site, and ones that inaccurately portray your content may deter visitors from search results. Domain Name Relevance Sometimes … Continued