google analytics on a laptop

How to Navigate Google Analytics 4 (GA4)

Universal Analytics is dead! Long live Google Analytics 4!  As of July 1st, 2023, Google is no longer supporting Universal Analytics (UA), the former industry standard for website data analytics. Every website should now be running on the new standard, Google Analytics 4 (GA4). In this guide, we’ll walk you through every report in Google … Continued

PPC forecasting

How to Forecast Paid Search Success

As a small business owner looking to expand their marketing efforts online, you may be wondering how effective your marketing dollars will be. Perhaps you work with a digital marketing agency who provided you with paid search projections. How did they arrive at these numbers? Could you replicate them yourself? It is possible to forecast … Continued

Two men with laptops talking at a table

Negative Reviews and How to Handle Them

As businesses continue to increase their online presence with social media, Google My Business, Yelp, and Better Business Bureau profiles, dealing with negative reviews has become an important part of the digital marketing process. Having processes in place to help deal with these reviews can relieve the stress that goes along with them, and even … Continued

marketing strategy on black board

Marketing: The Crash Course in Finding What You Need

Whether you have been in business for two years or twenty, it’s important to make sure it’s contributing to your goals. In fact, there is a good chance that the longer you have been in the industry, the more outdated your marketing efforts could be. With over a third of users reporting they utilize digital … Continued

Social Scrolled Over Phones

Boosting User Engagement Over Social Media

In an age with endless media existing at our fingertips, there’s no escaping brand messaging. For businesses and organizations “in the know”, one tactic that consistently sets them apart (and is likely to continue to) is an ability to portray a consistent, human voice. Can you identify the last time you personally stopped to read, … Continued

Person typing a blog post for a Wordpress site

Meaningful Content: the Key to Being Found

You’ve decided to build a website. The experts have been hired to create a stunning design. Underneath is a powerful content management system that can do almost anything. You’re well on your way to a smashing success story. Hang On – You Still Need Content No matter how good your website looks, or how powerful … Continued

Social media app logos displayed on a phone screen

Business and Social Media

There’s many things to consider when putting your company’s face on the web. Odds are, if you’re thinking about making a website for your company, you’re also thinking about social media. What Is Social Media? Most people have come across a social media site or two at this point. For starters, there’s Facebook, where you can … Continued

A clipboard, pen, and laptop on a white marble surface

Choosing Domain Names

Choosing the right domain name can be tricky. In terms of traffic, picking the right one is critical. Domains that are difficult to remember or type directly affect how easy it is for users to get to your site, and ones that inaccurately portray your content may deter visitors from search results. Domain Name Relevance Sometimes … Continued