Businesses are very mindful of details in producing their products and services, their personnel, and how they see themselves. It’s a step further to consider how consumers see them. At Schweb Design, we recognize how much effort goes into keeping small businesses running and profitable, and how some things – like advertising – can fall by the wayside over time.
To keep your consumers invested in your services, they need to be invested in you.
That’s where Branding comes in. Developing and maintaining a brand for your business can mean the difference between just catching leads, and cultivating them into a lifelong customer base. If you nail it, your customers will start advocating for you, and advertising your brand on their own.
No matter where you are in the branding process, we can help. Our marketing team excels in data-driven strategies that produce real results – and can get your brand where it needs to be.
What’s So Important About Branding?
Consumers are much more willing to make a purchasing partnership with brands that they align with than brands that they don’t. Once more, when a business’s brand is weak, or inconsistent, consumers’ interest and trust wanes.
Having a powerful brand can mean the difference between a sale and a bounce; if your site’s visibility is high in search engines, but your brand isn’t up to snuff, then users that land on your site may simply leave. Branding is engaging, and establishing a bond with consumers so that they’ll take that next step with you to purchase.
When businesses create, and maintain, brands that resonate with their values, and are distinct from their competition, consumers follow.
What Do You Need?
The first thing we do at Schweb Design is take a look at what your business already has, and build from there. We meet you where you are, and develop tactics to get you to the next level.
If you’re starting from square one, we’ll set up a workshop with your company and identify your target audience and who you want to sell to. We’ll facilitate and guide the process so everyone comes to a consensus on who your business is, and where you want it to go.
Then we’ll give you demographics, statistics, and methods to gain consumer interest and keep it all the way through the sales funnel.
If you know who your audience is, but don’t know what kind of imagery they’re looking for – we’ll make you a logo, and iconography, and color schemes for your site that most appeal to that customer base.
Maybe you already have a brand and it’s just not working for you. We’ll take a look at your imagery, mission statement, and value propositions and see if they match the leads you want – if they don’t, or if you’re undergoing a big change in your business and need to pivot, then we can absolutely rebrand your business – starting with copywriting.
While most people think that a company’s brand is just a logo, symbol, or design, a brand is so much more than that. More than just a picture, your brand lives and evolves in the hearts and minds of your target clients. It’s a fostered, cultivated set of ideas and emotions that consumers associate with your business.
With a seemingly endless number of product and service choices offered to customers day in and day out, many businesses are actively searching for new and unique ways to emotionally connect with current and future customers.
What Sets Schweb Apart?
Waste Not, Want Not
At Schweb Design, we don’t waste resources. When we can save or alter a logo, we will. If there are assets at your disposal from previous attempts, as long as they serve the target market, we will use them.
Open Door Communication
We keep our approach open ended, and maintain communication the entire time for the best results. We speak with you in depth to learn about your company, your target audience, your mission, your values, and your goals.
We understand that no two brand development strategies are alike, and we take the time to learn what makes your company different from others in the market. We’ll also look at your strengths, weaknesses, opportunities, and threats to develop a brand that is best-suited for you.
We utilize tracking data and industry trends to develop the most highly-attuned and personalized strategy possible. Our approach centers around four main tenants, Identity, Consistency, Relevance, and Distinction.
Each pillar represents a key aspect of creating, and maintaining, a powerful brand. We use these to guide branding development, and to keep the process quantitative to produce the best results.
Contact Schweb Design Today to Get Started
Your brand is the foundation for every marketing strategy you will create. Every aspect, from photography and video production to corporate identity to your website, is defined by your brand.
Since each point is an opportunity to improve customer loyalty and increase brand awareness, it’s critical to recognize the importance of building a strong, successful brand. If you have any questions about brand development or you’d like to speak to a member of our team to get started with a free consultation, please call Schweb Design today at (717) 715-0993.Build Your Brand