Email Marketing is a classic. It’s one of digital marketing’s oldest techniques – and some consider that a bad thing. However, Email Marketing still reigns supreme as one of the most powerful campaign types even now. With over 4 billion active email users worldwide and rising, email is a prime marketing channel with unlimited potential; with the right strategy.
Developing a Strategy
Every business is unique, with unique marketing needs. At Schweb Design, we get to know our clients and have open communication on a regular basis. We work with you to identify the breadth of your services, products, and brand to pinpoint the target audience that would give you the highest ROI.
We do research and form tactics around the needs of that audience, and develop a long-term strategy to better serve them, and you. With segmentation, we narrow down the list to create even more specifically generated content to obtain the best possible results.
Great Content Makes Loyal Subscribers
Identifying your target audience is one thing, but building a subscriber list is another; this is where copywriting comes in. With strong copywriting that clearly shows how much value users will see by subscribing, they’ll give it a shot. To keep them subscribed, however, the content delivered needs to live up to their expectations.
At Schweb, our newsletters feature engaging and authentic content to keep subscribers coming back for more. With infographics, detailed photos, and strong relevant copy, users get the details they need to follow through the sales funnel. We keep consistent delivery schedules based on performance, and update strategy to keep users interested.
Getting the Conversion
Having and maintaining a loyal subscriber base is a fantastic start, but Email Marketing really excels with strong copywriting that inspires users to take action. We focus on delivering fresh, high quality content that serves users, and then leading them to a sale – without being “salesy”. It’s a delicate balance! But when done correctly, can make all the difference to users.
Contact Us Today
At Schweb Design, we build strong, personalized Email Marketing campaigns using Mailchimp and Constant Contact. To start building your subscriber list and taking advantage of the marketing available for billions of email users, give us a call or send us an email for a free consultation today!Start Your Email Campaign