Your content speaks for you – and what you say matters. Whether it’s on your site, your social media, or your newsletters, your content represents your business and what you believe. Keeping your content meaningful to your audience, and representative of your brand is key in bringing in qualified traffic and leads.

At Schweb Design, our content strategies are backed by data and shaped by results. We start all content with in-depth keyword research. Then, we develop content that is authoritative, targeted, and researched. Whether you need content that resonates with Lancaster County residents or customers around the world, Schweb Design will work with you each step of the way.

What Is Content Marketing?

Content Marketing is on the front lines of advertising; it’s one of the first things a user sees before interacting with you. It is crucial for your content to be targeted, relevant to your audience and engaging to drive leads.

High quality and strategically developed content cultivates a bond with users, and keeps them coming back for more. Based on demographics and keyword research, as well as market trends, Content Marketing pieces are set in data. These are a critical part of SEO campaigns, and do wonders for visibility on Google.

However, it’s not about the sale just yet, but about presenting relevant and authoritative information that users will come to depend on. Over time, users come to trust your content, and are much more likely to go with your service or product over other less trustworthy brands.

What Counts as Content Marketing?

Content comes across the web, and in traditional marketing, in many ways.

Here are just a few:

• Social Media Polls
• Youtube Videos
• Blog Posts
• How-to Guides
• Case Studies
• Infographics
• Newsletters
• Interviews

Content is anything that is meant to inform users, and although there are many ways to express the message, the message is usually about expanding users’ knowledge about something you have expertise in.

What is Copywriting?

Copywriting is a more direct route with the explicit purpose of making sales. It incorporates a more narrow focus using fewer words. In other words, depth, not breadth.

Copywriting is just as targeted when it comes to the audience, and just as backed by traffic research and industry data, but with more straightforward methods. For example, Pay-Per-Click campaigns are composed of copywriting.

Copywriting emphatically tells users who you are and what you can do for them. It’s the pitch, and when done right, is extremely effective. These pieces are geared towards people who are already interested in products or services in your market, they just need that little extra push.

What Counts as Copywriting?

You’ll usually recognize Copywriting when you see it, due to how direct and persuasive it can be.

Examples of Copywriting include:

• Google Ads
• Service Pages on sites
• Social Media Sponsored Posts
• Coupons

Copywriting is persuasive and to the point. It drives the message that your service is best, and that users should take action to see more.

What Do You Need?

If you’re looking for how to spread information about your business on your website, or for a PPC campaign, then Copywriting is what you’re looking for. If you’re looking for ways to attract leads and keep a consistent flow of users to your site, then Content Marketing is what you need.

Ultimately, successful content strategies will employ both.

Without a strong call-to-action, a blog won’t convince users to act; and without some introductory information, some ads just come on too strong. A good content strategy will combine aspects of both for the strongest visibility campaign.

Personalized Content Development Based on Keyword Data

At Schweb Design, we understand that every client is different, and it goes without saying that each content strategy is unique. As a result, our team has developed a framework that helps us to craft and implement each specific content strategy, grounded in keyword data.

First, it’s imperative to identify your company’s objectives. Whether you’d like to increase customer retention and loyalty, uncover another target market, or nurture your customers through the sales cycle, it’s crucial to set an objective and follow through.

Once we establish your goals, we will dig deep into your audience, uncover insights, and distill the information we see. After we have a solid foundation on which to work, we can then recommend tactics, implement these measures, and analyze the results.

Through every step, we will keep your ROI, the audience’s response to your content, and your individual requirements at the forefront of our minds.

Contact Schweb Today

With Schweb Design in your corner, you can expect full-service content marketing services. We’re a Lancaster-based web development and digital marketing company created as a one-stop shop for all of your online needs. Our team will be with you through all stages of marketing, and we will strive to deliver your content in the way that maximizes the impact and reach of your message.

We will also implement tactics to measure performance and provide a responsive approach that drives traffic, engages audiences, and enhances sales and brand advocacy.

To learn more about our marketing and content strategy services or to schedule a free consultation, call Schweb Design today at (717) 715-0993.

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