Web advertising, or pay-per-click (PPC), is a fast, cost-effective way for businesses to drive targeted traffic to their website and increase sales. There are two types of PPC advertising, search campaigns and display campaigns. 

Search Ad Campaigns

Search campaigns focus on potential customers who are already searching for the products or services your business offers. 

Display Ad Campaigns

Display campaigns focus on potential customers who are in affinity categories that align with your target market or remarketing to lost leads. 

No matter what you choose, advertising with PPC means you’ll generate higher-quality leads with a greater chance of conversion.

When you choose Schweb Design for the development and management of your PPC campaign, our team of skilled professionals will help you determine the ideal strategy for your business. We know the Lancaster County market like the back of our hand and have nationwide successes as well. No matter your target market, we’ll build a strategy for you. By taking into account your budget, needs, and goals for the future, we will craft a profitable campaign to maximize conversions.

How We Create a Successful PPC Campaigns for Small Businesses

Successful PPC campaigns require a great deal of research, analysis, and fine-tuning, and that’s what we do at Schweb Design. We understand that no two ad campaigns are alike, which is why we create custom campaigns tailored to your business’s industry, target audience, location, and budget.

From performing extensive keyword research and writing compelling ad copy to forecasting and landing page optimization, we will handle all aspects of your PPC campaign. We’ll set up analytics tracking, configure remarketing audiences, and design display ads as well.

After all, our top priority is making sure you receive the best possible ROI. Our professionals will consistently monitor your PPC campaign and make adjustments that maximize conversions, while providing regular progress updates along the way.

Advertising Beyond Google

While Google is the primary platform for paid search & display advertising, many businesses also find success in advertising on Bing search & display. If you’re interested in social channels like Facebook, Instagram, and LinkedIn, we create social media advertising campaigns, too.

Our team will help you determine the most beneficial advertising platforms for your business, and we’ll develop strategic, integrated campaigns that reach your target audience.

Contact Schweb Design Today to Get Started!

If you’re ready to move forward with creating a successful PPC campaign for your business, Schweb Design is here to help. Schweb Design is a Lancaster-based web development and digital marketing company created as a one-stop shop for all of your online needs. To learn more about what we can do for your business, schedule a free consultation today!

Looking to multiply your results? Ask us how you can use our search engine optimization (SEO) services in conjunction with paid search ads to reap even more benefits.

Start Ads