Category: Pay-Per-Click

As a small business owner looking to expand their marketing efforts online, you may be wondering how effective your marketing dollars will be. Perhaps you work with a digital marketing agency who provided you with paid search projections. How did they arrive at these numbers? Could you replicate them yourself? It is possible to forecast … Continued

These days, two of the most important tools for digital marketers and SEOs are Google Analytics and Google Ads. While each platform is powerful on its own, linking the two can bring an even greater benefit and further maximize your organization’s online presence. Keep reading for a step-by-step guide on linking Google Ads to your … Continued