Hand holding a white iPhone. The home screen is on the screen

Is Your Site Mobile Friendly?

Is your website operating in a world where users are largely desktop based, or mobile advocates? The reality is that your answer to this question may contribute to your business’ success more than you’d think. The truth is, you have a much higher chance of obtaining a potential customer who is using a mobile device. … Continued

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User Experience is Everything: Find Out Why

Over the years as you have interacted with different businesses you can probably call to memory different experiences you have had. Maybe you dealt with a pushy car salesman, or your meal took too long at a local restaurant. On the other hand, you can probably look back fondly on times that a business went … Continued

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How to Upgrade to Google Analytics 4

In October 2020 Google released Google Analytics 4, the long awaited follow up to Universal Analytics. For those of you who are currently tracking their data with Universal Analytics the task of transitioning to Google Analytics 4 can be daunting. As we transitioned our clients to GA4 we picked up on some things that made … Continued

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Google Analytics 4 vs Universal Analytics

In late 2020 Google released their latest iteration of Analytics, Google Analytics 4. The release was met with some controversy as changes to the interface, verbiage, reporting, and conversions left users wondering if they would still have access to relevant data tracking they had set up in Universal Analytics. In this blog post we will … Continued

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Marketing: The Crash Course in Finding What You Need

Whether you have been in business for two years or twenty, it’s important to make sure it’s contributing to your goals. In fact, there is a good chance that the longer you have been in the industry, the more outdated your marketing efforts could be. With over a third of users reporting they utilize digital … Continued

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Boosting User Engagement Over Social Media

In an age with endless media existing at our fingertips, there’s no escaping brand messaging. For businesses and organizations “in the know”, one tactic that consistently sets them apart (and is likely to continue to) is an ability to portray a consistent, human voice. Can you identify the last time you personally stopped to read, … Continued

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How to Set Up Your Email with an iPhone – Step by Step

In a Nutshell: The main things you need to set are: Be sure to enter your entire email address as your username and your password for BOTH incoming and outgoing setup. Incoming/outgoing mail servers are both “server.webhostlancaster.com” if using SSL or “mail.yourdomain.com” if NOT using SSL.  if you want to use SSL you MUST use … Continued

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Am I Being Scammed? How to Make Sure Emails Are Legitimate

We are seeing more and more people fall victim to phishing scam emails, so we wanted to share some red flags to watch out for and review a couple examples.   What is Phishing? Phishing is when someone poses as a someone else (such as a trusted website or company) to try to steal your information; such … Continued

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Meaningful Content: the Key to Being Found

You’ve decided to build a website. The experts have been hired to create a stunning design. Underneath is a powerful content management system that can do almost anything. You’re well on your way to a smashing success story. Hang On – You Still Need Content No matter how good your website looks, or how powerful … Continued