A core element of local SEO, Google My Business is an effective way for businesses of all sizes to connect with their customers. If you’re just getting started with local SEO, setting up a Google My Business listing for your company is the perfect place to begin. Read on for some simple instructions on setting … Continued
Many small and large business owners have pondered, “what makes my competitor’s website rank on Google above my own?”. Regardless of the browser you use to complete your queries, there are structural rules that work behind the scenes to determine which content is shown at the expense of others when it comes to one website … Continued
Is your website operating in a world where users are largely desktop based, or mobile advocates? The reality is that your answer to this question may contribute to your business’ success more than you’d think. The truth is, you have a much higher chance of obtaining a potential customer who is using a mobile device. … Continued
Over the years as you have interacted with different businesses you can probably call to memory different experiences you have had. Maybe you dealt with a pushy car salesman, or your meal took too long at a local restaurant. On the other hand, you can probably look back fondly on times that a business went … Continued
In October 2020 Google released Google Analytics 4, the long awaited follow up to Universal Analytics. For those of you who are currently tracking their data with Universal Analytics the task of transitioning to Google Analytics 4 can be daunting. As we transitioned our clients to GA4 we picked up on some things that made … Continued
In late 2020 Google released their latest iteration of Analytics, Google Analytics 4. The release was met with some controversy as changes to the interface, verbiage, reporting, and conversions left users wondering if they would still have access to relevant data tracking they had set up in Universal Analytics. In this blog post we will … Continued
Whether you have been in business for two years or twenty, it’s important to make sure it’s contributing to your goals. In fact, there is a good chance that the longer you have been in the industry, the more outdated your marketing efforts could be. With over a third of users reporting they utilize digital … Continued
In an age with endless media existing at our fingertips, there’s no escaping brand messaging. For businesses and organizations “in the know”, one tactic that consistently sets them apart (and is likely to continue to) is an ability to portray a consistent, human voice. Can you identify the last time you personally stopped to read, … Continued
These days, two of the most important tools for digital marketers and SEOs are Google Analytics and Google Ads. While each platform is powerful on its own, linking the two can bring an even greater benefit and further maximize your organization’s online presence. Keep reading for a step-by-step guide on linking Google Ads to your … Continued
In a Nutshell: The main things you need to set are: Be sure to enter your entire email address as your username and your password for BOTH incoming and outgoing setup. Incoming/outgoing mail servers are both “server.webhostlancaster.com” if using SSL or “mail.yourdomain.com” if NOT using SSL. if you want to use SSL you MUST use … Continued