Which Social Media is Best for Business?

Facebook, Instagram, and Twitter, oh my! With the growing number of social media platforms that exist today, it can be difficult to determine which ones your business should take advantage of. That’s why we’ve put together this handy guide to help you figure out which social media platforms would be most beneficial for your business. … Continued

Negative Reviews and How to Handle Them

As businesses continue to increase their online presence with social media, Google My Business, Yelp, and Better Business Bureau profiles, dealing with negative reviews has become an important part of the digital marketing process. Having processes in place to help deal with these reviews can relieve the stress that goes along with them, and even … Continued

Mobile First vs. Responsive Design Websites

Mobile website design has evolved drastically over the last decade as online consumers continue to abandon their desktops for their smartphones. Statista reports that as of January 2021 there were 4.66 million active internet users, 92.6% of which accessed the internet with their mobile devices. Having a stylish, content driven mobile site has become an … Continued

How Does Ranking Work? SEO Explained

Many small and large business owners have pondered, “what makes my competitor’s website rank on Google above my own?”. Regardless of the browser you use to complete your queries, there are structural rules that work behind the scenes to determine which content is shown at the expense of others when it comes to one website … Continued

Is Your Site Mobile Friendly?

Is your website operating in a world where users are largely desktop based, or mobile advocates? The reality is that your answer to this question may contribute to your business’ success more than you’d think. The truth is, you have a much higher chance of obtaining a potential customer who is using a mobile device. … Continued

User Experience is Everything: Find Out Why

Over the years as you have interacted with different businesses you can probably call to memory different experiences you have had. Maybe you dealt with a pushy car salesman, or your meal took too long at a local restaurant. On the other hand, you can probably look back fondly on times that a business went … Continued

How to Upgrade to Google Analytics 4

In October 2020 Google released Google Analytics 4, the long awaited follow up to Universal Analytics. For those of you who are currently tracking their data with Universal Analytics the task of transitioning to Google Analytics 4 can be daunting. As we transitioned our clients to GA4 we picked up on some things that made … Continued

Google Analytics 4 vs Universal Analytics

In late 2020 Google released their latest iteration of Analytics, Google Analytics 4. The release was met with some controversy as changes to the interface, verbiage, reporting, and conversions left users wondering if they would still have access to relevant data tracking they had set up in Universal Analytics. In this blog post we will … Continued