How to Upgrade to Google Analytics 4

In October 2020 Google released Google Analytics 4, the long awaited follow up to Universal Analytics. For those of you who are currently tracking their data with Universal Analytics the task of transitioning to Google Analytics 4 can be daunting. As we transitioned our clients to GA4 we picked up on some things that made … Continued

Google Analytics 4 vs Universal Analytics

In late 2020 Google released their latest iteration of Analytics, Google Analytics 4. The release was met with some controversy as changes to the interface, verbiage, reporting, and conversions left users wondering if they would still have access to relevant data tracking they had set up in Universal Analytics. In this blog post we will … Continued

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Marketing: The Crash Course in Finding What You Need

Whether you have been in business for two years or twenty, it’s important to make sure it’s contributing to your goals. In fact, there is a good chance that the longer you have been in the industry, the more outdated your marketing efforts could be. With over a third of users reporting they utilize digital … Continued

Social Scrolled Over Phones

Boosting User Engagement Over Social Media

In an age with endless media existing at our fingertips, there’s no escaping brand messaging. For businesses and organizations “in the know”, one tactic that consistently sets them apart (and is likely to continue to) is an ability to portray a consistent, human voice. Can you identify the last time you personally stopped to read, … Continued

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How to Set Up Your Email with an iPhone – Step by Step

In a Nutshell: The main things you need to set are: Be sure to enter your entire email address as your username and your password for BOTH incoming and outgoing setup. Incoming/outgoing mail servers are both “server.webhostlancaster.com” if using SSL or “mail.yourdomain.com” if NOT using SSL.  if you want to use SSL you MUST use … Continued

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Am I Being Scammed? How to Make Sure Emails Are Legitimate

We are seeing more and more people fall victim to phishing scam emails, so we wanted to share some red flags to watch out for and review a couple examples.   What is Phishing? Phishing is when someone poses as a someone else (such as a trusted website or company) to try to steal your information; such … Continued

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Meaningful Content: the Key to Being Found

You’ve decided to build a website. The experts have been hired to create a stunning design. Underneath is a powerful content management system that can do almost anything. You’re well on your way to a smashing success story. Hang On – You Still Need Content No matter how good your website looks, oh how powerful … Continued

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Business and Social Media

There’s many things to consider when putting your company’s face on the web. Odds are, if you’re thinking about making a website for your company, you’re also thinking about social media. What Is Social Media? Most people have come across a social media site or two at this point. For starters, there’s Facebook, where you can … Continued

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Choosing Domain Names

Choosing the right domain name can be tricky. In terms of traffic, picking the right one is critical. Domains that are difficult to remember or type directly affect how easy it is for users to get to your site, and ones that inaccurately portray your content may deter visitors from search results. Domain Name Relevance Sometimes … Continued